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Applied research is the second pillar of ASEI’s unique and mutually reinforcing business model which also encompasses consulting and project development .

The master thesis “Achieving Scale and Sustainability in a Social Enterprise at the BoP” written by the founder Markus Dietrich in 2009, provided the foundation for ASEI’s research activities. The research is reinforced by teaching engagements and encompasses now applied research activities for companies exploring the base of the pyramid.

ASEI also developed its own “Active Incubation Model” which was successfully applied to Invisible Sisters, one its incubees.